Need help?


Search OutdoorKing-Forum by entering Key Words Below



Who's Online Now
1 members (Bruce), 2,468 guests, and 1,054 robots.
Key: Admin, Global Mod, Mod
Newest Topics
GXV160 clutch
by NormK - 11/05/26 08:45 PM
Victa VC 160 side pull flywheel
by Bumps - 09/05/26 02:09 PM
Image Upload Issue
by Bruce - 03/05/26 04:45 PM
Sanli height adjustment knob
by vint_mow - 03/05/26 10:42 AM
Victa 160 Pace catcher (70's model)
by Bumps - 28/04/26 05:22 PM
Victa Powercut design flaws
by vint_mow - 27/04/26 10:14 AM
Rover Tampico history question
by vint_mow - 27/04/26 08:38 AM
Topic Replies
GXV160 clutch
by NormK - 12/05/26 05:58 PM
Victa VC 160 side pull flywheel
by NormK - 09/05/26 08:01 PM
Victa 160 Pace catcher (70's model)
by Bumps - 09/05/26 01:34 PM
The Online Store/Parts/Shop Is No More!!
by NormK - 07/05/26 10:15 AM
Victa Powercut design flaws
by NormK - 07/05/26 08:42 AM
Rover Tampico history question
by Dandare - 07/05/26 02:12 AM
Sanli height adjustment knob
by maxwestern - 06/05/26 09:33 PM
Image Upload Issue
by Bruce - 03/05/26 04:45 PM
Testing
by Bruce - 03/05/26 03:39 PM
Replacement fabric Victa catcher
by vint_mow - 03/05/26 10:25 AM
Previous Thread
Next Thread
Print Thread
Rate Thread
Hop To
Page 2 of 2 1 2
Joined: Apr 2011
Posts: 346
Likes: 3
Apprentice level 4
It'd be easy to do that, granted, but when I restored it, (back to bare metal all over), there was no evidence of any other decals, colour, or postitions of ID plates. Pictures of the ARIENS model do not show ID plates where they are on the Mobilco.

The ARIENS model is predominately red.

Last edited by Greg Holmes; 23/09/11 12:03 AM.
Joined: Jan 2012
Posts: 1,842
Likes: 14
Moderator
Originally Posted by Greg Holmes
Hi all, I've found out quite a bit of background on the old girl. The restoration is complete, I'll start putting pictures up later today. It drives well too, it'd nearly climb a tree in first gear! hahaha

Anyway, the history.

It appears that this mower is actually a basic version of the "Ariens Emperor", produced in America in the early 1960's. The Ariens model is somewhat more elaborate, with mudguards, a padded seat, and in some cases, a steering wheel instead of tiller steer.

Mobilco, which is an offshoot of the Mobil Oil Company, imported these mowers into Australia and rebranded them as the 'Mobilco Emperor', these mowers were assembled in Melbourne by the Mobilco factory, (hence the reason there is no Ariens model plate), 'Mobile Equipment Industries' in Mitcham, Victoria. The 'Power Farming' Annual of 1965/66 has a listing for these mowers.
Greetings, folks.
Outstanding restoration there, Greg. Very well done and documented.

Well, I'm a bit late to the party here, but can correct some erroneous info, at any rate. Background: My family had a farm/garden machinery business in the '70's and '80's, and were agents for Mobilco, among other firms.

Mobilco had no connection whatsoever with the Mobil Oil Co. The name was a contraction of the earlier 'Mobile Equipment Industries Co' name. I'm not familiar with the early history of the company, but by the 1970's it was a subsidiary of the Pizzey Limited Group. This was a publicly listed company, with operations in paint manufacture, leather manufacture/wholesale, and of course Mobilco.

Mobilco was a:
manufacturer - farm machinery such as grain augers, tractor carryalls , drain delvers, super spreaders, rotary slashers, swing saws, hay bale loaders/stackers; yard/block machines - the Heavycut slashers
assembler - the Emperor ride on and Jet tiller/rotary hoe, both Ariens sourced
importer - Bamfords UK hay machinery [rakes, mowers and balers]; Danuser US post hole diggers; Kohler US and Kubota Japan small engines; Kioritz Echo Japan chain saws etc.; and some earlier saw brands like Canadien, Tas, Mono and Be-Bo.

Most of the imports were rebranded as either 'Mobilco', or in joint names. 'Mobilco Yellow' was the standard paint colour for the machines made or assembled here; red was/is the Ariens colour.

I still have an ex trade-in 1970's Mobilco Echo 601VL chain saw, BTW. Still goes well, though I need to put a carby kit through it, when I get around to it.

Their main factory/warehouse was at the Whitehorse Road address, but they had country and interstate branches as well. We mostly dealt with the Shepparton, Vic branch.
Quote
The fact that they were assembled in Melbourne, also explains the use of Whitworth threads throughout the entire machine, engine excluded.
Exactly correct on that one.
Quote
The engine, the "JLO", which is actually "ILO", (JLO is a stylised script), was manufactured in Germany in 1965, (engine is date stamped). It is a L197L engine, with a 198cc capacity that produces 7kw, (9.5 hp), at 4000 rpm. It appears that this engine is what was originally fitted to this machine, as the adaptor plate has been professionally made and incorporates additional threaded holes that allow the engine belt guide to be bolted through the punched holes of the chassis into the plate. Another reason that supports this, is that the Ariens drive plate and pully, require a specific design of the crankshaft, which this engine has. My research to date has revealed that Ariens are the only company that provided modified crankshafts for their machines, and modified crankshafts were not produced by the engine manufacturers.

The connection there is that Ariens also made snowmobiles, using ILO engines. The later Mobilco assembled ride-ons had Tecumseh engines, but yours is probably an early model original. Tecumseh also produced 'modified crankshaft' engines for Ariens. I recall having to get a Briggs crankshaft machined to do an engine swap on one of these, after the original Tecumseh put a leg out of bed.

Mobilco changed from assembly to direct import of Ariens machines in the early-mid '70s, due to changes in import tariffs and exchange rates. It became more profitable to do that, and the import machines had a better feature set, and a much greater product range. For example, the higher-end Ariens tillers used a 'special' Tecumseh engine with an auxiliary PTO from an extended camshaft, which gave them power reverse.

The demise of the Pizzey Group came about because the asset value of the company far exceeded its sharemarket capitalisation [i.e. the total value of all of the shares was much less than the assets/properties would fetch]. So it came to pass that an 'asset stripper/corporate raider' bought up a controlling interest in the group in 1976, and it was all shut down and the assets sold off. Happened quite a bit in the '70's.

It was a bloody shame, because Mobilco was a very good company, with great people. I attended a few of the Echo service schools they ran.

There are still some 'Mobilco legacy' companies around though. Heavycut Machinery was formed by Mobilco's sales manager, who bought that part of the production machinery. And Allpower Industries was started up as 'Ariens Echo Australia', by former Mobilco managers. They would all be retired now though. Keith Billing was the last of the old crew.


Last edited by Gadge; 28/07/16 08:00 PM. Reason: improve layout and add info

Cheers,
Gadge

"ODK Mods can explain it to you, but they can't understand it for you..."

"Crazy can be medicated, ignorance can be educated - but there is no cure for stupid..."
Joined: Apr 2011
Posts: 346
Likes: 3
Apprentice level 4
Wow, thanks Gadge, I knew there would have to be someone out there that had seen one of these before! I know of a "Ariens by Mobilco" machine in Hamilton, Vic, and as I suspected, and said by you, is a later machine. Something I have omitted from the thread, is the rear tyres have the date stamp of "1866", so I know they were made in the 18th week of 1966.

Thanks.

Joined: Apr 2011
Posts: 346
Likes: 3
Apprentice level 4
Here's a little something I picked up for the Mobilco at Warracknabeal!

Rather happy considering there was about 150 entrants in the category!

[Linked Image]

Joined: Oct 2010
Posts: 1,819
Likes: 6
Junior Technician
***
Jolly good show.

Joined: Nov 2013
Posts: 1
Novice
Hi greg first all before i throw some fuel on the fire. i would like to say thankyou for all the info and pics u have gathered and listed here as it has made me become a member. Because like u i have been trying to find info on this ride on that i required a couple of years ago.

Well here comes the fuel for the fire. I seem to have according to the stamped serial number 525 model EM in orange with a Tecumseh engine? Which i am guessing is the next one of the line after yours.I will see if i can see a date on the tyres tomorrow. But i was wondering do u know how much this would be worth restorted? It is missing the mowing deck due the person i got it off took it off because his kids used it ride around the yard at there holiday house.
[Linked Image]

Joined: Jan 2012
Posts: 1,842
Likes: 14
Moderator
G'day folks,

I'll now lock this topic, as is the ODK practice.
[Linked Image]

If necessary, the topic can be unlocked by contacting a Mod.


Cheers,
Gadge

"ODK Mods can explain it to you, but they can't understand it for you..."

"Crazy can be medicated, ignorance can be educated - but there is no cure for stupid..."
Page 2 of 2 1 2

Moderated by  bigted, Bruce, CyberJack, Gadge, Mr Davis, prd 

Link Copied to Clipboard
Newest Members
Ducbert, BWA, maxpro, Alan2048, Jay Peter
17,956 Registered Users
Forum Statistics
Forums144
Topics12,726
Posts106,648
Members17,956
Most Online40,124
Apr 13th, 2026
OutdoorKing Showcase
20 Bucks from FB Marketplace
20 Bucks from FB Marketplace
by Return Rider, February 20
Victa Cortina 2 Shed Find
Victa Cortina 2 Shed Find
by Return Rider, January 25
My Rover Baron 45
My Rover Baron 45
by Maxwell_Rover_Baron, April 16
SHOWCASE - Precision Mowers - 2021
SHOWCASE - Precision Mowers - 2021
by CyberJack, April 14
SHOWCASE – Atco Rotary – Paul C - 2020
SHOWCASE – Atco Rotary – Paul C - 2020
by CyberJack, December 28
HOME |CONTACT US
Powered by UBB.threads™ PHP Forum Software 8.0.1
(Release build 20251126)
Responsive Width:

PHP: 8.3.30 Page Time: 0.040s Queries: 29 (0.035s) Memory: 0.6660 MB (Peak: 0.7112 MB) Data Comp: Zlib Server Time: 2026-05-13 04:46:21 UTC
Valid HTML 5 and Valid CSS