OutdoorKing Repair Forum Forums The History Forum Model Histories VICTA Models MODEL - Sheerline - c1960-61

PART THREE - Television Advertisement c1960
It would be remiss not to cover a great and early piece of Victa Television advertising.
Television was gaining unprecedented take-up rates in Australian homes, and Victa
capitalised on this. The 1960s would usher in a high-budget advertising strategy at Victa -
in print, radio, TV and even localised events. To become an Australian icon required a
large advertising budget and Victa engaged the best agencies of the day.

The introduction of the Sheerline was accompanied by a TV ad that captured the new decade.
For me, the ad was clearly North American inspired - combining elements of that nation's
contribution to the Arts: Jazz and the Musical.

This is an ad with no storyline. Later Victa ads would change that.
But this fantastic Sheerline ad conveyed a different, simpler message.
This was a highly stylised ad with all pizzazz - a catchy jingle with animation,
and a simple call to action - "So, pick up your phone, there's a man at your door" ,
to demonstrate the Sheerline!

Victa sales were built upon the direct demonstration, the main method of selling
all domestic lawnmowers in the 1950s and 1960s. Brilliant!


TO BE CONTINUED ...