OutdoorKing Repair Forum Forums The History Forum Company Histories VICTA - News Cuttings - February 1969

Hello ODK History Lovers
News Cuttings was Victa’s official news publication to its dealer network.
Introduced in the late 1950s, it would be no more than a few pages in length.

This Summer 1969 issue is of interest because it presents the calm before
the storm. Thus far, Victa not only changed models year-to-year, but on the
cusp of a new decade, a whole new approach to Victa lawnmowers would
occur. We saw this with the 1960s – when Victa dramatically moved away
from its 1950s ‘toe-cutters’.

This early 1969 issue gives no hint of the dramatic change that would occur
in late 1969 – the introduction of Victa’s first high-arch jobs, the fantastic VCs.

Nonetheless, this Cuttings issue is really about optimism for the future and
belief in progress. After all, this was the year of the first Moon landing.

Page 1 stories are all about optimism… WA expansion; optimistic weather
forecast for a good season; optimistic view of the economy. There was
even a plug for Victa’s on the Don Lane ‘Tonight’ show. A popular show i
n its day, cringe-worthy now.

Pages 2 stories are mostly about Victa – Victa’s great delivery service,
and Victa’s great Paint Shop. There’s also another scare article on
non-genuine parts.



Page 3 stories are about selling and the dealer network. At this time the dealer
network was truly international – with a great image from Salisbury, Rhodesia…



Page 4 does not follow the usual layout.
The focus is on Servicing Guide No. 66 –
Air Filter, Snorkel and Throttle Control Assemblies.

PART TWO – News Cuttings, February, 1969
This News Cuttings is from my collection and it is in great condition.
As always, I make it available for viewing or for download at a higher resolution.