OutdoorKing Repair Forum Forums The History Forum Model Histories VICTA Models VICTA - SELLING AIDS - 1963 Season

Hello ODK History Lovers

It is remarkable that these documents survive.
They are the Sales Promotion Aids offered to the Victa
dealer network for the 1963 season.

CONTEXT: -
In 1963 rebellious teens gave the Beatles No. 1 and No. 2 hits in
Australia with I Want to Hold Your Hand and She Loves You.

The sun-loving beach and surf crowd would have surfed to
Pipeline (No.5), Bambora (No. 13), Surf City (No. 22),
and Wipe Out (No. 23). The groovy babies would have gone
for Roy Orbison's In Dreams (No. 14) and Blue Bayou (No. 21).

Seniors and the bewildered would have reminisced on a Jack
to a King (No. 4), and Summer Holiday (No. 25).

Music acts as a time capsule of ... us. This was a glimpse of
Australia in 1963. So, who was Victa most like in this crowd?
Why ... it was No. 1 in lawnmowers and, having been around
since 1950, it would have been a rebellious teenager. Right?

Yes and no. The 1963 season was a big one for Victa - it
signified the introduction of the first rear-discharge lawnmowers
that would dominate the mower landscape into the future.

Victa's clever marketing made it everything to everyone. These were
the days when Victa was an exciting company, with its mowers, Red
Phone, homes, and aircraft. WOW!



TO BE CONTINUED ...

PART TWO - The 1963 Victa Selling Aids
The new 1963 Models were the 4-stroke Ambassador and its
equivalent 2-stroke, the Viceroy; The 4-stroke Envoy and its
equivalent 2-stroke, the Cadet. Selling aids offered by Victa to
its dealer network were extensive and an order form completed
the package ...

- Dealer advertisements;
- Newsprint stereos and mats;
- Theatre slides;
- Signature panels;
- Window backdrops, streamers, transfers
handle cards, spots, mailers, leaflets
- Television and radio scripts



This document is from my collection and it is in mint
condition. As always offered to View or as a Download
at a high resolution. Enjoy.