OutdoorKing Repair Forum Forums The History Forum Company Histories VICTA - News Cuttings - July 1962

Hello ODK History Lovers
News Cuttings was Victa�s official news publication to its dealer network.
Probably introduced in the late 1950s, it would be no more than a few pages in length.

This mid-1962 issue is of some interest; because it demonstrates the complexity that
was Victa at this time. Victa�s main breadwinner was lawnmowers (no surprises there);
but Victa was so much more at this time...

Page One feature the �glamour� side of Victa � their Aviation Division. Within a few
short years that venture would end in tragedy � mainly due to the lack of Commonwealth
Government foresight. But in 1962 things were up-up-and-away!

The Victa Airtourer was - and is still today - a respected aircraft.



Page Two discusses an interesting statistic: �it was expected that 175,000 mowers
could be traded- in during the coming season� [1962-63]. For me, this is a great
example of a lawnmower market that had not met saturation point � with many folk
still buying their first power lawnmower. Victa wanted to make sure that first
power mower was a � [Hint: begins with �V�].

There is an article that reminds us of the importance of weather � the main
seasonal factor for sales. The focus here is on South Australia.

Victa understood its role in the community at this time. Much of that corporate
understanding has been lost today. Small things � often tokens - can make a difference.



Having said that, Victa was less progressive in company gender representation.
The lawnmower industry was a sausage-fest of �blokes� at the top �



Page Three was the �personal stories� page. We learn of an ex-Spitfire engineer �
now Victa Dealer; the Milperra �Switchboard Girls�; the Mt Isa Trade Fair; a
Dealer story; and Victa�s radio-controlled service vans. I don�t think �radio-
controlled� meant a self-driver though� What a handsome brick �



Page Four � the last page � is devoted to service.
There is a handy hint on hot engine starting. Also, note the handy hint
on handle tightening. There is the familiar Victa Wise cartoon and the
amusing Short Cuts. Victa had an international presence �



TO BE CONTINUED ...

PART TWO - Download
As always, this Download is provided for personal use.