Hello
ODK History Lovers
I have written about Australian rotary 'pre-history' many times now.
Our first rotary was the little
10" Tecnico of
1948; but a few electric rotary
lawnmower makers appeared on the scene at this time. Many of these were comprised
of post-war manufacturers that needed to create new products to survive after war-
time production.
Breville was one such 'maker'... or 'marketer'. Everyone knows Breville - as a
home appliance manufacturer. It's most successful product was the
sandwich toaster,
that sold in many countries. Few would know that Breville was founded in
Melbourne in
1932. Originally they were
radio manufacturers but quickly diversified. They made mine
detectors for the war effort. Today, Breville trades in over 30 countries!
The
Breville Lawnmower dates to about
1949 - and the company clearly saw an opportunity
post-WWII to develop new household products for the emerging mass consumer market of the
1950s and beyond.
The Breville Electric Lawnmower was a 'marketed' product sold under the Breville brand.
Like the
Mercury Electric, these were made, in fact, by
R.G. Marshal of Sydney.
TO BE CONTINUED ...