OutdoorKing Repair Forum Forums The History Forum Company Histories ATCO: 1950s - Service Second to None

Hello ODK members,

This is a gem of a find, and it comes from New Zealand member Greg Stokes.
It is an article taken from from The Villiers Magazine of October 1956.

It is said that Charles H. Pugh was one of the pioneers of the 'Light motor lawn mower'.
By the early 1920s mowers had become lighter and cheaper than their predecessors,
the leviathan Ransomes, Greens and Shanks power machines from 1902 onwards.

For me, the Atco company is much more. The ATCO succeeded because the company understood
that SERVICE was the key to success. From day 1 he set about establishing a service &
spares network second to none (in my view).



I might add that Australia's Mervyn Richardson adopted the same 'secret of success' with his Victa.
This fascinating article explores the Atco story from a 1950's perspective.

NOTE: I have compiled these three pages from the magazine into one pdf file.
Simply click on the attachment below to view. Enjoy!

All very customer focused.
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JACK