OutdoorKing Repair Forum Forums The History Forum Model Histories UK & EUROPEAN Rotary Models ELECTROLUX - Flymo Brochure - c1974

Hello ODK history lovers
It is amazing that a mower that floated on air was
sold in Australia from 1968.

At this time the Swedish Group owner – Electrolux – sold
Flymos through a purposely formed Australian company,
Flymo (Aust) Pty. Ltd.

That venture was short-lived, because Electrolux acquired
Scott Bonnar in 1970 and a new company – Flymo Scott-Bonnar –
sold Flymos alongside Scott Bonnars.

But that association ended in 1973, when Electrolux
sold Scott Bonnar to New Zealand’s Challenge Corporation.
Where did this leave Flymo …?

Answer: Electrolux formed a new company – Flymo (Sales) Pty Ltd –
with offices at South Yarra, Melbourne, to market Flymo products in Oz.

This topic covers a brochure from the early post Scott Bonnar days.
I date this brochure to about 1974.



What is clear is that for the first two seasons Flymos were
exclusively petrol-powered mowers.

That is understandable … given the radical change in the
concept of a lawnmower. I speculate that the plan was to sell
the concept – a mower that floats on air – using a traditional
powerplant. Once established, promote the electric versions too.

The first newsprint advertising for the electric Flymos
appear in late 1970 - two seasons after the initial release.

Below is a select gallery of 1968-69 newsprint adverts.
Noteworthy is the pre-release article from July, 1968.
Also note the ‘Flymo Wings’ offered to children in the 8 December ad.

In the nest part I will cover the Flymo range for 1974.


TO BE CONTINUED …

PART TWO – The Brochure
I date this this Flymo brochure to about 1974-75.
At that time the range included:

E38 15” Electric
D38 15” Domestic Petrol
E47 19” Electric
P47 19” Professional Petrol
C52 21” Contractor Petrol

This brochure is from my collection and it is in good condition.
As always, this brochure is made available to members for viewing
or as a quality download.

FLYMO BROCHURE - c1971-73: -
https://www.outdoorking-forum.com.au/forum/ubbthreads.php/topics/95889/flymo-scott-bonnar-brochure-c1970.html

FLYMO MANUAL - Operator & Parts: -
https://www.outdoorking-forum.com.au/forum/ubbthreads.php/topics/76266/flymo-operator-manual-c1972.html



If you would like to add to this story simply PM me,
or create a topic in the Old Soap Box HERE.