OutdoorKing Repair Forum Forums The History Forum Model Histories AUSTRALIAN Rotary Models FINLAY BROS - Demon - c1954

PART TWO – Detail of the Finlay Demon.
The Finlay Demon was powered by a British BSA petrol engine.
No surprises there; given the long association Finlay Bros had
with BSA motorcycles and they were agents for BSA engines
at this time.

This is the only image I have of the 24” rotary cutter. Note the
billy cart metal wheels and the very basic cutter deck.
I do not know whether the blades were bar blades or swing-backs.

For me, the interesting bit is the advertising copy … that the
machine was suited to 'fine lawns' and also as a ‘scrub clearer’.
Really! Victa – and others – would use the same advertising trick
in the domestic rotary sphere …

For me, Victa’s most famous slogan – “Turn grass into lawn” –
rings true as the best summary or maxim of the emerging
Australian rotary advertising of the period.

This Finlay Demon is another example of this.