Nath, typical of any take over, it isn't going to trash the Cox name so why should they worry, the list of well known brand names are taken over and the the bean counters just look solely at how they can downgrade the quality while cashing in on the name in the short term then the product often just fades into oblivion. I'm sure Cox will recoup any money they put up in the liquidation of Greenfield with plenty to spare and they then have reduced competition from a local supplier