Hello Mower Freak,

That's thought provoking ... Thank you.
I used to consume 'Esso' lollies as a kid, but cannot find their origin...

I, too, remember Esso servos. There's a bit of historical baggage there.
I guess what commercially consumes is ultimately consumed as we consume it confused

http://www.exxonmobil.com.au/en-au/company/about-us/history/esso-history
https://en.wikipedia.org/wiki/Esso

The marketing of fuel is a fascinating subject.
I am convinced it is linked to a broader subject of the automobile and
how allegiances to brands were historically marketed.

The even bigger picture was, and is, about ... FREEDOM.
Automobiles enable it; fuel facilitates it. We crave it!

I'm glad the World has moved on from fuel marketing of the 20th century.
Fuel simply conforms to set standards. Forget the BS.

This takes nothing away from the romance of fuel marketing last century.
Kye's Collection reminds us of those earlier times.
Brilliant!

Put a tiger in your tank.
------------------------------------
Jack

p.s. My eyes still focus, and are attracted to, the Castlemaine fuel can.