Hi Norm,
I totally get that, in the greater scheme of things it's a drop in a bucket to them, but it certainly puts a sourer taste in the purchasers mouth and has negative connotations to them buying again which is not what eBay really want.
Obviously things aren't going all that well for them again as they are running a TV commercial campaign again to try and sway buyers their way.
BS like this just drives them away doesn't it ? But it could be worse, at least the buyer gets their cash back.
Cheers,
BB.