Hello
ODK History Lovers
I would like to discuss here what might be
Pace Mowers' earliest recorded brochure.
It is in great condition, but it belies the truth – that the devil is in the detail.
BACKGROUND STORY: -Pace Mowers was a threat to Victa Mowers in the 1950s.
Not a serious threat, but a clear nemesis to the great Victa company of
the day. Both Victa’s
Merv Richardson, and Pace’s
John Longhurst would have
seen and understood the mutual competition.
This was a battle about ideas and future possibilities …
John saw that alloys and skirted bases were the future.
Merv, saw that steel based ‘Toe-cutters’ were the go,
but would be history in the approaching, new decade.
Best Merv nip competition in the bud …
As history played its card, Victa’s Merv Richardson would make a ‘secret’
buyout of Pace Mowers late in that decade. John was given an offer too
good to refuse. Mum was the word.
This brochure pre-dates that buy-out. This brochure shows Pace in
its earliest days, but things are not always what they seem …
TO BE CONTINUED ...