OutdoorKing Repair Forum Forums The History Forum Company Histories VICTA - The Years 1951-1954

VICTA - 1951
Advertising for Victa mowers begins in 1951.
I have catalogued just over a dozen advertisements for Victa from this year.
They are classified ads from the Sydney Morning Herald and range from 2 to 5 lines long.

They cover the warmer months February to April, and then November to December.
This is Merv pre-rotary - when he was making a 14" reel mower at his home garage.

There's not much marketing technique. Most common phrase would be "Many Improvements".
He does say, though, "a better mower" and "the best Petrol Mower". Note Merv's home phone
number UF3093. This is where it all began, and Merv and wife (maybe son, Gary) would no
doubt be ready to answer the phone on Saturday morning [Merv had a full-time job during
the week at this time].

The gallery below shows all my 1951 ads. The first ad is a curious one, advertising a second-
hand machine. I have written about its possible meaning elsewhere. The first ad advertising
the Victa 14" appears on March 17.