Salutations CyberJack.
Well done on digging those up. You have put me straight, well and truly. I had no idea that logo was used for Big W stores. I'm floored.
I have recently been given a store brand style low arch mower with a base just like the Woolworths mower pictured and now I want a reproduction Woolworths Chevron label to put on it! Would make a restoration with a difference.

Ahh, if only victa had kept producing the thumblatch catcher series, they would be in better shape today!