An often overlooked topic when delving into Victa's history is that of its dealers. During the explosive expansion of the company in the final years of the 50s, John Mason declared that "every conceivable kind of business wanted to sell them." From dedicated mower retailers all the way through to pet food suppliers, service station owners and football stars, the dealer base was as varied in its disposition as their geographical locations. From small towns to big cities, potential agents clamoured for appointments to become authorised sellers in a hope of riding the wave of fortune Victa were creating. In order to develop a better picture of Victa's dealers from the late 50s through to the late 60s, and the humble yet no less-interesting stories they tell, I've decided to trawl through my archive of articles and post one or two when time permits.

The first snapshot I'd like to share is that of Heck Howard. A local attraction, Heck's service station operated on Gladesville Road, Hunters Hill, from the mid-20s all the way through to the early 60's. Of particular interest is the demonstration mower pictured in front of Heck. Stripped down Auto or dressed up Model 4?

May, 1959

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