PART TWO - BACKGROUNDMorrison was, arguably, New Zealand's most innovative lawn mower manufacturer.
Typical of these mower maker stories,
Sidney Morrison founded
Morrison Motor Mowers Ltd in a garden shed and garage on
Karamu Road, Hastings, in the
early 1930s. Atypically, he
was a mechanical engineer, with the technical capacity and engineering know-how to
produce many innovative products.
It would appear that the first motor mowers appeared in the
late 1930s, just before the
outbreak of WWII. The earliest NZ ad I have dates from
1940. The models sold in Australia,
however, were based on a post WW11 design that was sold in NZ, I think, from about
1945.
Here are two early illustrated NZ advertisements for the new model. Both come from the
Alexandra Herald, and date respectively from
1946 and
1948:-
I do have some evidence that these machines did arrive in Australia from about
1947.
However, advertising was very limited, suggesting these were imported ad-hoc by a couple of
small dealers, and with no agencies or distribution network.
All that would change in the
early 1950s with local production by
Vulcan steel.
These would be the
Sydney Morrisons covered in the next part.
TO BE CONTINUED ...