Hi ODK members,

I bought this two-page story because it represents how subtle advertising had become
by the late 1950s. It is taken from The Reader's Digest, April 1959.

It is an advertisement disguised as a short narrative.
Victa's Sales & Marketing Department clearly understood their potential target audience - and they tried
to make that audience as broad as possible.

There are disagreements as to how Victa became an Australian icon. In all the reading I
have done, though, no one disagrees that Victa's marketing was second to none.

This is a great read involving subtle manipulation of the reader. Enjoy!

All very readable.
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JACK

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