Grumpy, you're a genius!
I followed what you said closely and have got the motor running sweetly to my satisfaction. Thanks for your invaluable advice. The cable was indeed not as tight as it should have been and the mixture screw not quite correctly set. All is OK now. Thanks.
The mower chassis itself should be fairly straightforward to "tune up" from here. Are there any traps for new players in this area that I should be aware of?
Cheers