Briggs has sold Victa back to Australia.

Formally owned by an American company since 2008, the year 2025 brings a monumental shift and change of ownership to the Victa brand. Welcoming this Australian icon back home and now under ownership of the proudly Australian owned and operated, lawncare powerhouse Roy Gripske & Sons, being placed under the Powerup Lawncare Products (PLP) division. With 45 years of knowledge and operation in the lawncare and spare parts industry within Australia, Victa is welcomed home back where it belongs.

The team at Roy Gripske & Sons are passionate about uplifting the Victa identity, community, dealer network and products to a brand-new level whilst ensuring the historic feel and culture remains engrained into its already rich history.

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