I think these store brands are well worth collecting, especially defunct ones -not in this case or my Kmart one I found recently, though still collectable as they don't do it anymore and these still existing stores no longer sell mowers, so these serve as records of history.
I was stunned to find out my side pull full crank high arch alloy Corvette was also sold in Waltons store brand guise, with a different shade of green on the base.


Ahh, if only victa had kept producing the thumblatch catcher series, they would be in better shape today!