I like the thought of the rope starting guide. Forward looking IMO.
If you have all look at modern mowers, almost all have the pull start up on the handle somewhere. It's again a selling point that goes under various names like "zone start", etc. Whether you like it or not is personal taste. My Greenfield has it, and I do kinda like it...
I don't collect mowers. I just require Multiple Mowing Solutions™.